It will be attended by more than 1300 digital professionals and some 40 high-level speakers from around 20 countries in Africa and beyond.
This continental event brings together, each year in Casablanca, advertisers, marketing and digital professionals, publishers, media and agencies from around the world.
This year’s edition consolidates the continental and international influence of the summit through the presence of more African countries and from other continents.
There will also be the opening to the latest technologies AdTech and MarTech, the establishment of an open innovation approach and the launch of a web TV dedicated to African Digital TV, the organizers said Thursday in a statement.
“Technology has transformed marketing and advertising, and this trend will accelerate and grow in the future and bring branding and technology closer together.
This year’s Forum will, therefore, be at the center of this transformation through high-level conferences dealing with this trend, as well as concrete initiatives such as the Digital Garden; the Open Innovation programme; and the African Digital TV flagship project,” the statement quoted the president of GAM, Mounir Jazouli as saying.
The African Digital Summit is an opportunity for marketers and advertisers to discover the digital trends, and to identify future digital developments to succeed in their transformation and better manage their marketing strategies.
The event is also an opportunity to improve the relations between different actors, initiate innovative projects bringing added value for all stakeholders, and contribute to developing digital ecosystems and digital economy in Africa.