Kenya will be looking at leveraging its vast past experience in hosting top global events to make a case for the event to be hosted here in 2021.
The move is in line with the ministry’s long-term strategy to diversify the tourism product to attract more tourists into the country and consequently enhance the revenue stream.
On average, over 1,000 delegates from over 130 member countries of the UNWTO, attend the five-day bi-annual meeting, translating into millions of dollars in foreign revenue for host countries over the duration of the stay.
Kenya will be making the bid on the back of other global events that have been in the country which include the 2015 Global Entrepreneurship Summit that was attended by former United States President, Barack Obama, the 10thWorld Trade Organization Ministerial Conference, the 6th Tokyo International Conference on African Development; and the Sustainable Blue Economy Conference and the 4th Session of the UN Environment Assembly.
Commenting on Kenya’s bid for the hosting rights of the event, Tourism and Wildlife Cabinet Secretary, Hon. Najib Balala, said that the country will present a strong case for why Kenya should be the first East African country to host the event, adding that it will greatly raise Kenya’s profile.
“We are going to make a solid case for Kenya to host the 24th UNWTO General Assembly meeting in 2021 as the first East African country to do so. We will build on the success of recently hosted high level global events in Kenya as a strong reason why Kenya should be voted as hosts for the upcoming meeting and hope to secure the victory,” he said in Nairobi on Monday.
“A win to host the event will greatly enhance Kenya’s profile not only as the preferred travel destination in Africa, but also the choice destination for Meetings and Exhibitions; which is the next frontier of tourism that we want to create awareness of in addition to the traditional beach and safari proposition,” he added.
Kenya will be battling out for the rights to host the meeting against the Philippines and Morocco when tourism Ministers from UNWTO member states vote at the meeting in Russia which will be held this week from the 9th and the 13th of September.