In 2018, travel and tourism grew 5.6 percent to contribute 790 billion shillings ($7.9 billion) and 1.1 million jobs to the Kenyan economy.
This rate of growth is faster than the global average of 3.9 percent and the Sub-Saharan Africa average of 3.3 percent.
This makes Kenya the third largest tourism economy in Sub-Saharan Africa after South Africa and Nigeria both of which grew substantially less than Kenya in 2018.
In total, international tourists spent over 157 billion shillings ($1.5 billion) in Kenya last year, accounting for over 15 percent of total exports.
The largest inbound international markets were the USA (11 percent); UK (9percent); India (6 percent); China (4percent); and Germany (4percent).
Combined with domestic spending, travel and tourism supported 8.8 percent of the nation’s GDP in 2018.
Speaking in Nairobi, WTTC President and CEO Gloria Guevara said, “Africa is one of the great success stories of global travel as the second fastest growing region in the world – and Kenya lies at the heart of the region, a popular and renowned destination that has seen huge growth in tourism activity and value over the past year.”
Speaking at the event, Kenya's Cabinet Secretary for Tourism and Wildlife, Najib Balala elaborated on the gains of the sector and expressed his satisfaction on the overall achievement of this key sector that contributes substantively to the economy.
“The gains of the sector are as a result of coordinated efforts between various arms of government, whom the tourism sector has engaged, as well as the concerted efforts in marketing Kenya as a destination of choice,” Balala pointed out.