The General Assembly, scheduled from May 5 to 6 in the Senegalese capital, should allow the sector’s actors to discuss the issues at stake at the time of the switch to Digital Terrestrial Television (DTT).
During two days, operators from Benin, Burkina, Cote d’Ivoire, Guinea-Bissau, Mali, Niger, Senegal and Togo will discuss ways and means to carry out their missions during the second General Assembly of the African Broadcasting Network.
“These will be moments of sharing experiences and economic, political and institutional models,” the Director of Partnership, Prospective, Commercial and Communication at the Limited Liability Broadcasting Company (Société Anonyme de Télédiffusion du Sénégal, TDS-SA), Nafissatou Diouf said.
Speaking Thursday evening to the national press, she said that the meeting should also allow participants to know “How to make viable a TDS company. Through what institutional model and what political model.
The discussions will focus on three themes. First, the challenges of broadcasting operators at a time of changeover to Digital Terrestrial Television (DTT) followed by discussions on the rights of way (basis and collection strategies) and the economic model of broadcasting companies (case of the Malian Broadcasting Company of Mali).
Through this meeting, the eight countries of the region show their “willingness to work in synergy,” Ms. Diouf said. The African Broadcasting Network (ABN) was created in November 2021 at the end of the universities of communication held in Ouagadougou, Burkina. It aims to be a sub-regional framework for cooperation and collaboration in the era of large groups with the slogan “Being together is necessary to meet the challenges of broadcasting at the time of the switch to DTT.
ARD/id/lb/abj/APA