The event focused on the role of major events in driving inclusive and sustainable development across Africa.
The forum highlighted the potential of sporting, cultural, and economic events to transform African cities and regions. Participants discussed strategies for leveraging these events to enhance territorial attractiveness, create jobs, and boost local economies.
Nabila Rmili, President of the Casablanca Municipal Council, emphasized the city’s commitment to using major events like the 2025 Africa Cup of Nations and the 2030 World Cup to invest in infrastructure and create lasting legacies. She also stressed the importance of citizen engagement in maximizing the benefits of these events.
Mohamed Jouahri, General Manager of Casablanca Events and Animation, discussed the role of the “We Casablanca” brand in promoting the city’s development and attracting visitors. He highlighted the opportunity for Casablanca to solidify its position as a leading African metropolis through international events.
Asmaa Belkeziz, Vice-President of the Regional Council, emphasized the impact of major events on regional identity and sustainable development. She highlighted the alignment of these events with the Regional Development Plan.
The forum also explored the potential of tourism to drive economic growth. Othman Cherif Alami, President of the Casablanca-Settat Regional Tourism Council, outlined the region’s ambitious goal of attracting 6 million tourists by 2030. He called for the organization of international events and the development of world-class infrastructure to enhance the region’s appeal.
The Africa Place Marketing Forum provided a platform for industry experts, policymakers, and stakeholders to share insights and best practices. By harnessing the power of major events, African cities and regions can unlock their full potential and contribute to the continent’s sustainable development.
SL/te/fss/abj/APA