This ambitious plan aims to create jobs, boost tourism, and enhance Côte d’Ivoire’s global image.
The Cgeci is spearheading efforts through targeted training programs. One such program, focused on VFX animation, is scheduled for April 3rd and 4th on the banks of the Ebrié Lagoon. This initiative, supported by a local telecommunications company, highlights the commitment to fostering talent within the sector.
Dedy Bilamba, co-founder of Afro VFX, a key figure in the discussions, believes Côte d’Ivoire is ideally positioned to become a hub for West Africa’s creative industries. He emphasizes the vast potential of the sector, noting millions of dollars currently flow out of Africa due to a lack of local expertise. Bilamba acknowledges challenges related to infrastructure and skilled labor, but sees Côte d’Ivoire as a potential leader, attracting film productions and showcasing the nation’s beauty through captivating visuals.
The emphasis lies on fostering authentic storytelling that reflects African culture and values. International companies are actively seeking collaborations with African studios capable of delivering such content. Panelists like Ms. Nosipho Van Den Bragt stressed the importance of Africans taking ownership of their narratives, as “someone else’s telling of your story can never be as authentic.”
Gertrude Kon, Chairwoman of the Cgeci’s Digital Economy Commission, underscores the economic potential of the creative industries. She estimates the sector could generate billions of CFA francs in revenue and substantial profits. The Cgeci’s vision will be further explored at the upcoming African Digital Week 2024 (ADW 24) Forum. This event, scheduled for April 19th to 25th at ESATIC and Bbr on Boulay Island, will bring together key players in the creative, cultural, and sports industries.
AP/A/fss/abj/PA