This impressive feat comes despite a slight dip (0.24%) in overall passenger car sales compared to last year.
Dacia’s success is evident in the numbers. With 19,732 registrations so far this year, they stand well ahead of the competition. This strong showing reflects not only the trust of Moroccan consumers but also the effectiveness of Dacia’s marketing and sales strategies.
While the passenger car segment saw a slight decline, the overall new car market in Morocco experienced modest growth (1.06%) with 82,286 units sold in June 2024. This growth, however, masks the contrasting fortunes of different segments. Light commercial vehicles (LCVs) enjoyed a robust 14% increase, reaching 8,238 units sold.
Following Dacia in the passenger car market is Renault with a 15% share (11,657 units sold), and Hyundai in third with 8% (5,933 units sold). This data highlights the fierce competition among major car brands in Morocco, each vying for a larger slice of the market.
Renault maintains its leadership in the LCV segment as well, capturing 24% of the market with 2,040 units sold. Ford and DFSK follow closely behind with 13% and 11% market share respectively.
Despite economic challenges, Morocco’s luxury car market shows encouraging signs of growth. Audi leads the pack with a 3% share (over 2,250 cars sold in the first half of 2024), followed by BMW and Mercedes-Benz with 2% each (2,055 and 1,505 units sold respectively).
Porsche deserves a special mention for its remarkable performance. Their sales skyrocketed by 54.59% compared to the same period last year, reaching 354 units sold in the first half of 2024. This surge propels Porsche ahead of Jaguar, which saw a 15% decline in sales (only 51 cars sold).
MN/te/Sf/fss/abj/APA