To achieve this, the country is leveraging its diverse tourism offerings, including stunning landscapes, rich cultural heritage, and world-class hospitality.
In 2024, Morocco has already surpassed its previous tourism records, welcoming over 14.6 million visitors in the first ten months of the year. This surge in tourism has generated significant revenue, contributing to the country’s economic growth.
To further enhance its position as a global tourism hub, Morocco is focusing on several key strategies: The country is promoting a wide range of activities, from beach vacations and desert adventures to cultural experiences and eco-tourism. Investments in transportation, accommodation, and other infrastructure are being made to enhance the overall tourist experience. Hosting major events like the Africa Cup of Nations and the FIFA World Cup will attract international attention and boost tourism. Morocco is implementing targeted marketing campaigns in key source markets to promote its unique selling points.
By successfully executing these strategies, Morocco aims to solidify its position as a leading tourist destination in Africa and compete with established players like Egypt, Kenya, and South Africa.
MK/sf/te/lb/abj/APA