Distribution start-up outfit Clipse Africa is partnering with Africa Communications Week, the global network of communications professionals supporting Africa’s transformation, to publish the first guide to communication agencies operating on the continent.
The publication of the African Communication Agencies Guide responds to a growing need, as many organizations set up or strengthen their presence on the African continent.
According to its initiators, the objective of the directory is to offer visibility to professionals in the sector who work on the continent and to simplify the search for talents and experts in communication in Africa’s 54 countries.
Thus, more than a hundred communication agencies responded to the call for a census and appear in the guide, classified country by country, and which includes presentations of the structures, the names of the founders and their contacts.
Coming from all African countries, they operate locally or in several markets.
There are also international agencies, from Europe, North America and Asia, operational in Africa.
The guide also presents the specialties of each agency, among the 10 areas of expertise below:
• Press relations and public relations agency
• Advertising company
• Event agency
• Digital communication and social media agency
• 360° communication agency
• Media space buying agency
• Graphic design and visual identity agency
• Editorial communication and brand content agency
• Lobbying agency
• Crisis communication agency
Promote agencies and give visibility to creative people on the continent
For the past ten years, the communication sector in Africa has been booming.
Agencies proliferate and structure themselves, join in networks.
Professionals are improving their skills in new areas of expertise and events dedicated to the sector are multiplying on the continent.
It is in this dynamic that the start-up Clipse Africa, in collaboration with AfricaCommsWeek, have identified the professionals who contribute to building and spreading the new narrative of Africa.
This guide also aims to facilitate the connection between companies and organizations with interests in Africa and the many talents, communication professionals and agencies with a foothold on the continent.
PR/APA