The Tunisian National Tourist Office (ONTT) has launched a new immersive campaign, “Live the moment T, Live the moment Tunisia,” aimed at attracting tourists from France and 15 other European markets.
The campaign seeks to present Tunisia as a timeless destination, inviting European travelers to experience the country in a fresh and authentic way.
Created by Ores (EDG Group), the campaign moves away from clichés, showcasing a refined vision of Tunisia and emphasizing the simplicity and emotional richness it offers.
Starting February 24th, the campaign will be rolled out across the 16 European markets through short videos (6 to 30 seconds) on social media, digital outdoor advertising, traditional displays, and print media.
This initiative, a collaboration between ONTT and Ores, underscores Tunisia’s ambition to position itself as a must-visit destination for travelers seeking authentic, unique, and memorable experiences that allow them to disconnect from the everyday and reconnect with what truly matters.
SL/Sf/te/fss/abj/APA