This annual study, established in 2011 (with Morocco joining in 2020), gauges the most admired brands across Morocco and Africa. The theme for this year’s edition resonated strongly with Bank of Africa’s vision: “Made in Morocco: A Catalyst for Pan-African Growth and Competitiveness.”
Mounir Jazouli, Director of Communications and Institutional Relations at Bank of Africa, expressed his pride in accepting the award on behalf of the entire Bank of Africa family across its 32 operating countries. He emphasized that the recognition extends beyond business success, acknowledging the impact of the bank’s proactive Corporate Social Responsibility (CSR) initiatives and Positive Impact Finance policies, championed by Chairman Othman Benjelloun.
Looking towards the future, Bank of Africa reaffirmed its dedication to staying at the forefront of new banking technologies. The bank remains committed to understanding and connecting with its customers’ lives and aspirations, providing creative and tailored solutions through attentive service and expertise. This customer-centric approach aims to transform needs into projects and ultimately, success stories.
This recognition comes at a significant time, coinciding with the recent launch of Bank of Africa’s new commercial brand promise. This initiative embodies numerous banking innovations, improved customer experiences, and a core set of values: proximity, expertise, customer focus, and accessibility.
As a testament to the rankings’ objectivity and independence, Brand Africa 100 Morocco’s Best Brands research is entirely non-profit funded. The study aims to foster a healthy competition among companies, ultimately benefiting consumers. Conducted amongst 1,000 Moroccan respondents (aged 15 and above, primarily from urban areas), the survey covered brands from various sectors, including financial services, consumer goods, media, retail, energy, cosmetics, and apparel.
MN/ac/sf/lb/abj/APA