APA-Rabat (Morocco) – On 4 October, FIFA unanimously approved the Morocco-Spain-Portugal bid as the sole candidate to host the 2030 FIFA World Cup?
The president of the Royal Moroccan Football Federation, Fouzi Lekjaa, his Portuguese and Spanish counterparts Fernando Gomes and Fernando Sanz respectively attended the ceremony in Lisbon, Portugal on Tuesday to present the slogan and visual identity of their countries’ joint bid for the 2030 World Cup.
According to MAP, the website, official video and social media pages were also unveiled at the event. Quoted by our source, Portugal’s representative on the 2030 World Cup bid coordination committee, Antonio Laranjo, said that the slogan “YallaVamos. For Football. For the World. For Tomorrow” is aimed at everyone, “whether
you’re a player, a coach, a fan, a dreamer or a leader, whether you want to support, celebrate, show direction or commitment, whether you want to convince someone or carry a message.”
“YallaVamos is the first and only way to start: Allez En Avant in our three languages. Together, let’s seize this unique opportunity to build the most sustainable, inclusive, innovative and successful FIFA World Cup in history. Together, let us leave a lasting legacy for our three nations, our two continents and the whole world,” continued Mr. Laranjo.
The coordinating committee welcomed the native art dimension that links many of the artists from the three countries and two continents. Using arcs of circles in solid red, yellow, green and blue, the visual
identity celebrates the colours of the three flags, just as it symbolises the elements of nature.
“On the right, the number 0 is illustrated by a sun whose three rays – our three countries – look to the future to shape tomorrow’s football together and encircle a vintage football in black and white, echoing
our long tradition and passion for football. On the left is the number 3, featuring the sea and beach that characterise our three countries and where our children gather every day to play football. Because it
all starts here, from a blue sea and golden sand. It all starts with our shared nature: Sun, sea and wind.
These natural elements will also play a major role in making this event the most sustainable FIFA World
Cup in history. And on closer inspection, these arcs of circles are also bridges that unite our three nations, our two continents and football fans the world over,” we explain.
With regard to the positioning and vision of the “YallaVamos 2030” bid, MAP reports that the coordination committee indicates that this concept highlights 3 nations and 2 continents united by a common vision to define the standards of the next hundred years.
Behind the slogan “YallaVamos. For Football. For the World. For Tomorrow,” the three countries are relying on their passion for football to help cultivate a favourable environment for players to
give their all, and on outstanding infrastructures to guarantee optimum conditions for playing football at the very highest level.
The 2030 World Cup is seen as a means of strengthening the link between civilisations, in that it is being staged in countries that share a common culture and a wealth of experience in welcoming visitors from all over the world, offers seamless transport options for visitors, improving the accessibility of countries and the experience of fans, and promotes an inclusive and sustainable dimension where local cultures are respected and diversity celebrated. Finally, this bid is “a bid for tomorrow”.
The event will also leave a lasting legacy and shape the future for generations to come, by committing to organise a World Cup that sets new standards of sustainability for tomorrow, by focusing on social
impact through projects that shape the future, by making this World Cup an opportunity for economic growth, and by aiming to implement new and innovative ideas for football, ensuring that football remains the sport of tomorrow.
The declaration of intent, part of the joint Morocco-Spain-Portugal bid to organise the 2030 football World Cup, was signed at the end of October at the Mohammed VI Football Complex in Sale, between the Royal Moroccan Football Federation and its Portuguese and Spanish counterparts.
CP/te/fss/as/APA