The pan-African group AXIAN, through its investment vehicle AXIAN Investment, a major player in supporting
African start-ups, announces its entry into the capital of WiASSUR, an innovative Ivorian start-up in the insurance sector. This new investment marks a key step in the Group’s expansion strategy in this sector.
The transaction, finalized in mid-July 2024, allows AXIAN to become the second shareholder of WiASSUR. The Group will now play an active role in the company’s governance in order to directly contribute to its development.
WiASSUR, an insurance broker based in Côte d’Ivoire, aims to transform the sector by offering a fully digitalised customer experience and optimised solutions to meet the insurance needs of the population.
This transaction is part of AXIAN Investment’s strategy, which consists of investing in technologies aligned with the Group’s activities and, in particular in the case of WiASSUR, to accelerate digitalisation and promote financial inclusion in Africa.
This investment marks the first step in an ambitious roadmap for AXIAN Group’s expansion strategy in the insurance sector across the continent.
“AXIAN Investment allows us to invest strategically in African startups and companies to create value and support economic development in Africa. With this equity investment in WiASSUR, we are continuing our support for innovative initiatives that address the continent’s major challenges, while further positioning ourselves in the insurance sector. Our ambition is strong in this rapidly changing field,” said Hassane Muhieddine, CEO of the AXIAN Financial Services division, in a statement received by APA.
“At WiASSUR, we share the vision of AXIAN Group, which places positive impact at the heart of its DNA. We firmly believe that development and well-being will come through risk pooling, an essential mechanism that
insurance perfectly embodies. By promoting accessible and adapted insurance solutions, we wish to contribute to a more stable and secure future for individuals and businesses, thus enabling sustainable and inclusive growth,” continued Teva Fontaine, CEO of WiASSUR.
CP/fss/as/APA