Morocco’s tourism sector experienced unprecedented growth in 2024, with revenues exceeding $11 billion and welcoming a record 17.4 million tourists. This represents a significant surge, with a 20% increase compared to 2023 and a remarkable 35% increase compared to pre-pandemic levels in 2019.
The success can be attributed to a combination of factors. The government has played a crucial role in driving this growth through initiatives such as a 2 billion dirham ($200 million) emergency plan and a new tourism roadmap with a 6.1 billion dirham ($610 million) budget.
he introduction of 120 new airline routes, including a direct United Airlines connection between Newark and Marrakech, has significantly improved accessibility for both international and domestic tourists. The arrival of renowned international luxury hotel brands, such as Four Seasons and Nobu, has enhanced the quality and appeal of Morocco’s tourism offerings.
Domestic tourism also contributed significantly to the sector’s success, with 8.5 million overnight stays in classified hotels, accounting for 30% of total overnight stays.
This growth has positioned Morocco as a leading tourist destination in Africa, surpassing Egypt, which welcomed 15.7 million visitors in 2024.
Looking ahead, Morocco aims to further strengthen its position in the global tourism market. The country is preparing to co-host the FIFA World Cup with Spain and Portugal in 2030 and has launched the “Cap Hospitality” program to modernize 25,000 hotel rooms through a 2 billion dirham investment.
With continued investment in infrastructure, marketing, and product development, Morocco is poised to further enhance its tourism sector and solidify its position as a leading destination for travelers from around the world.
MK/te/Sf/fss/abj/APA