APA-Johannesburg (South Africa) State-owned South African Broadcasting Corporation (SABC) has appointed Nomsa Chabeli as new group chief executive officer, replacing Madoda Mxakwe who left the position in June.
The corporation said on Monday that Chabeli would officially assume charge of the troubled SABC from March 1 next year.
Having occupied diverse positions in multiple organisations such as MultiChoice, South African Breweries and the Government Communication and Information Systems, Chabeli has tough work ahead of her – the most important of which is to balance the books.
Her experience in marketing, integrated marketing communications and sales would be of great help in her new position.
According to the Auditor General’s latest report on the SABC, the broadcaster “is not self-sustainable and is in a dire financial situation.”
Early November, the SABC board presented its corporate plan for the 2023/2024 financial year to Parliament. The plan which was expected to be presented in May this year, but was delayed because the board members were only appointed in April.
The board said it took time to develop, finalise and submit its 2023/2024 corporate plan to Minister of Communications, Mondli Gungubele, who tabled it in Parliament.
NM/jn/APA