The state-owned South African Broadcasting Corporation has taken another step to improve its services by adding a new internet channel called SABC Plus to the existing radio and television channels in Johannesburg on Thursday.
Describing the move as “an important milestone for the public broadcaster”, the SABC launched its Over-The-Top (OTT) media service platform SABC Plus during a ceremony in Sandton, a Johannesburg suburb.
The SABC Plus streaming app will provide the best that the public broadcaster has to offer — including 19 radio stations, three free-to air television channels of SABC 1, SABC 2, and SABC 3, the broadcaster said.
The package would also include the SABC Sports channel and the SABC’s 24-hour news channel, SABC Group Chief Executive Officer (GCEO) Madoda Mxakwe said.
Mxakwe said that the SABC-Plus app signaled “a new digital era” for the public broadcaster.
“This is a great milestone for the SABC and it’s also very great for our audiences,” he said.
He added: “It’s a very inter-active platform and they (audiences) can use it in a manner that can be able to view all our content — whether you are talking about radio, television, drama, and all the great content that we have.”
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The app would also feature a variety of local and international content to extend the corporation’s mission to inform, educate and entertain citizens everywhere and anytime, the GCEO said.
“We’re now becoming officially (a) multi-platform, multi-device content provider. And, as you know, we’re now completing the missing piece in terms of the distribution strategy as we migrate to digital,” Mxakwe said.
NM/as/APA