APA-Casablanca (Morocco) – The 4th edition of the Africa Place Marketing symposium will be held on November 22 and 23 in Casablanca under the theme “Identity, a vector for resilient and sustainable territorial attractiveness.”
The ultimate aim of the symposium is to stimulate debate around the issue of identity, and to develop reflexivity on the role that identity could play in a sustainable and resilient territorial marketing approach for our African territories.
According to the organisers, this year’s event will focus on the key idea of this new territorial marketing approach, which advocates identity as the foundation of resilient and sustainable territorial attractiveness.
The concept of sustainability, which refers to a process combining equitable social development and economic efficiency that respects the environment, would be more appropriate. This would provide a solid foundation of values for the territory, enabling all stakeholders to work together to develop a strong, sustainable territorial brand and design a suitable offer for residents, tourists and investors alike.
The question of territorial identity is at the heart of a long-standing debate.
If this debate is being reinitiated today, it’s in response to new territorial trends.
In the same vein, many international experts, researchers and practitioners in territorial development perceive identity as a founding core around which strategy, governance, offer, brand, image, communication and the territory’s capacity to be resilient and sustainable are built.
The orqanisers say it’s important to emphasise that this identity is not set in stone but on the contrary, it’s a combination of past, present and future, in a state of flux and perpetual evolution.
Africa Place Marketing (APM) is an international symposium with the aim of sharing experience, monitoring territorial intelligence, bringing together experts and stakeholders, providing training in the best practices of territorial marketing, and co-constructing a reflection on territorial marketing adapted to African territories.
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