During a meeting with Moroccan government officials, Accor’s CEO, Sebastien Bazin, expressed strong confidence in Morocco’s tourism potential. He pledged to increase the company’s presence and investments in the country.
Accor plans to introduce new hotel brands to Morocco while strengthening existing ones. The company aims to play a key role in the sustainable transformation of the Moroccan tourism sector.
The Moroccan government sees the 2030 World Cup as a catalyst for long-term tourism growth. They are already experiencing a tourism boom, with a record 14.5 million visitors in 2023 and a strong showing in the first half of 2024.
This meeting highlights the Moroccan government’s commitment to attracting investment in tourism infrastructure. New hotel projects are strategically opening across the country to meet the growing demand.
MN/te/Sf/fss/abj/APA