The global tech giant, Samsung has announced plans to sponsor the 3rd Cycling Lagos Event scheduled for June 29, 2024, at the Teslim Balogun Stadium, Surulere, Lagos.
Stanbic IBTC Bank, Cway, Nutrify have confirmed their support for the Cycling event.
Speaking on the upcoming event in Lagos, the Digital Marketing Manager of Samsung Electronics, West Africa, Michael Nwughala, said that the company was excited to sponsor the cycling event and showcase its Galaxy Fit3 watch, a fitness tracker designed to offer a range of health and activity tracking features in a sleek, wearable device.
“The Galaxy Fit3 aims to provide a comprehensive yet affordable fitness tracking solution for Nigerians looking to monitor and improve their health and fitness levels,” Nwughala said.
“The affordable device comes with various sensors to monitor physical activity, such as a heart rate monitor, accelerometer, and gyroscope. It can track steps, distance, calories burned, and sleep patterns. The Fit3 also supports multiple workout modes, allowing users to monitor specific activities like running, cycling, and swimming,” he said.
According to Nwughala, the device can typically receive notifications from a paired smartphone, including calls, messages, and app alerts, while offering basic smartwatch functionalities such as controlling music playback and setting alarms.
According to the organisers, Stanbic IBTC Bank is supporting the Children’s Edition of the event, which will be held simultaneously with the grand finale on June 29 at the Teslim Balogun Stadium.
They added that the sponsorship by the bank will showcase its Chess Account, which is designed for children to teach them about the importance of saving and managing money from an early age.
In addition, Nutrify, a global nutritional supplement and wellness brand, aims at impacting healthy lifestyle positively and excite Nigerians with some of its products, while the leading brand, Cway has promised to be on ground to refresh the event.
With the theme “Sustainable Healthcare”, the 3rd Cycling Lagos is expected to drive conversations on the need to embrace a healthcare policy that is environmentally friendly and to develop a healthcare system that ensures the health needs of the current population are met without compromising environmental, economic or social resources for future generations.
The annual cycling event is also supported by the Lagos State Sports Commission, Lagos State Cycling Association and Nestle Nigeria Plc.
GIK/APA
Samsung announces sponsorship of 3rd Lagos Cycling race
