Ethiopia’s Mansen Investments Company and Chinese Baijia Ceramic Manufacturing Company Saturday signed a strategic partnership agreement, providing the former an exclusive right to distribute ceramic and porcelain products of the latter in Ethiopia.
The agreement would allow Mansen Investments to serve as an exclusive distributor for a tailored line of premium ceramic products, specifically engineered to meet the sophisticated demands of Ethiopia’s evolving landscape.
Speaking at the signing ceremony, Baijia’s General Manager Zhang Hua said the company is building a ceramic and porcelain manufacturing factory with total investment capital of over $50 million in Tulefa Town, approximately 65 kilometers north of Addis Ababa.
Baijia’s manufacturing facility is expected to commence operations in May 2026 with an annual production capacity of 14 million square meters, making it Ethiopia’s largest ceramic manufacturing plant.
Hua said the facility incorporates advanced digital manufacturing technologies, including intelligent transmission lines, robotic grinding, visual quality inspection systems, and invisible anti-counterfeiting bar codes.
“This is not just a signing; it is the beginning of a powerful collaboration. We are not here to follow the market; we are here to lead it. The ceiling is not defined; the growth is ours to create,” he said.
Dawit Ergetu, CEO of Mansen Investments, said the partnership reflects Mansen’s commitment to bringing high-quality, market-driven products to Ethiopia through structured local industrial collaboration.
“By combining Baijia’s large-scale manufacturing capability with Mansen’s commercial leadership, we are building a strong platform to deliver premium ceramic solutions that support Ethiopia’s construction growth while advancing local value creation and import substitution,” Ergetu said.
At full scale, the partnership is expected to strengthen domestic supply, shorten lead times, and provide a stable, competitive source of premium finishing materials.
MG/as/APA