A recent survey of 232 Human Resources (HR) directors in Morocco reveals a function undergoing significant transformation, grappling with the accelerating pace of digitalization, persistent talent shortages, and the urgent need to redefine traditional management models.
The study, conducted by DRH.ma between May 9 and 14, 2025, provides key insights into the major trends reshaping the organization of work in the country.
The findings indicate that Moroccan HR professionals are well aware of impending changes but are still in an adjustment phase. There’s a strong anticipation of increased digitalization, a projected shortage of critical skills, and a clear call to rethink existing management paradigms.
Key trends and strategic priorities
According to the survey results, a resounding 96 percent of HR directors anticipate an acceleration of digitalization within the next five to ten years. The shortage of critical skills ranks as the second-highest concern (84 percent), followed by task automation (55 percent) and the growing development of hybrid work models (49 percent).
Interestingly, continuing training, while cited by 31 percent of HR managers, appears to lag behind these top priorities, suggesting a need for more strategic integration of learning and development initiatives.
AI integration and evolving work ethos
Artificial intelligence (AI) is widely seen as a significant lever for transformation, with 87 percent of respondents acknowledging its potential. However, its integration remains cautious, as only 37 percent foresee a profound impact in the short term.
Simultaneously, HR managers are emphasizing a vision of harmonious work that balances performance with employee well-being. A strong 81 percent prioritize the equilibrium between performance and well-being, alongside an emphasis on caring management (59 percent) and flexibility (43 percent).
Digital skills, despite the push for digitalization, were cited by only 43 percent of respondents, indicating a potential gap in current skill development priorities compared to anticipated technological shifts.
The insights from this survey highlight a dynamic period for HR in Morocco, where strategic foresight will be crucial in navigating the complex interplay of technology, talent, and organizational design.
SL/Sf/fss/abj/APA