The Moroccan government is highlighting record performance in tourism as well as the growth of the artisanal and social economy.
Moroccan Prime Minister Aziz Akhannouch stated before Parliament that the 2023-2026 tourism roadmap, with a total budget of approximately 6 billion dirhams (nearly 550 million euros), has enabled the country to reach an unprecedented level of activity.
According to official figures, Morocco welcomed 19.8 million tourists, while tourism revenue
reached 138 billion dirhams (approximately €12.7 billion), representing a 75 percent increase compared to 2019.
These results are part of a strategy aimed at strengthening the country’s international appeal and further structuring its tourism offerings. The authorities emphasise an approach based on investment, diversification of source markets, and improving the tourist experience.
“These results confirm the relevance of the choices made,” Aziz Akhannouch stated, emphasizing the sector’s role as an engine of growth.
This momentum is also reflected in the crafts sector, presented as a social and economic pillar. The government cites a significant transformation of this traditional industry, which now benefits more
than 2.6 million artisans.
This development reflects a desire to further integrate craft activities into formal economic circuits and strengthen their added value.
At the same time, the social and solidarity economy is gradually establishing itself as a structuring segment of the productive fabric.
According to the data provided, this sector represents approximately 3 percent of the gross domestic product and generates nearly 5 percent of jobs nationwide.
This orientation reflects a strategy aimed at reconciling economic growth and social inclusion, in a context where public policies seek to broaden the base of economic participation.
MK/ak/te/Sf/fss/as/APA