Visa and Afriland First Bank announce the signing of the “Growth Agreement”, the first standalone agreement of its kind concluded with a local bank in Cameroon.
Organised in the First Bank House, this ceremony marks a new stage in the relationship that links our two institutions and consecrates a common ambition: to accelerate financial inclusion by offering people modern, secure and accessible payment solutions.
Through this agreement, Visa and Afriland First Bank will work closely together to support First Bank’s business strategy and consolidate its leadership in a constantly evolving payments environment.
For Visa, this partnership represents an opportunity to leverage the banking sector leader to expand the reach of its payment solutions in a rapidly growing market. By working with a player that has a strong network and a diverse customer base, Visa strengthens its strategic presence in Cameroon and accelerates the adoption of its innovations within the local financial ecosystem.
According to the report Distributed by the APO Group for Visa Inc, this partnership also lays the foundation for a strengthened commitment across the Group, at a time when Afriland First Group continues to consolidate its governance and expand its activities on the continent.
The Managing Director of Afriland First Bank, Celestin GUELA SIMO: “This strategic partnership with Visa represents a significant step in the implementation of our digital transformation strategy. As a leading national financial institution, Afriland First Bank is fully aware of its responsibility in modernizing the Cameroonian financial system, driven by the government’s ambition to build a more inclusive, digitalized, and competitive economy.
“This agreement is fully aligned with our Afriland Horizon 2030 strategic plan, which makes digitalization a key driver of transformation for our growth model and the continuous improvement of the customer experience.”
Ismahill Diaby , Vice President and General Manager – Francophone and Lusophone West and Central Africa at Visa:
“We are delighted to enter into this partnership with Afriland First Bank, which reflects our shared ambition to accelerate the bank’s digital transformation and strengthen the payments ecosystem in Cameroon. By working together, we aim to stimulate innovation, expand access to secure digital payments, and support Afriland’s long-term growth strategy in a rapidly evolving market.”
GIK/APA