The Moroccan city of Marrakech is preparing to host the third edition of GITEX Africa, a major technology event on the continent, from April 14 to 16.
This 2025 edition is notable for its significant expansion, both in terms of the themes covered and international participation, consolidating Morocco’s position as a regional digital hub.
Organised under the auspices of the Moroccan government, the event introduces new strategic sectors this year, notably HealthTech, with the support of the Ministry of Health. Green transition is also in the spotlight, through the Green Impact initiative, which highlights innovations in renewable energy, agritech, and smart mobility. Engie, AMEE, InnovX, OCP, RAM, and ONCF are among the major players involved in these fields.
New features also include a dedicated EdTech and SportTech space, featuring leading figures from global sports who have come to explore the synergies between technological innovation and
athletic performance.
The 2025 edition is seeing record participation in national pavilions.
The United States, Canada, France, Germany, China, Russia, South Africa, and South Korea will be represented, reflecting the growing interest in the opportunities offered by the African market. The
objective: to foster strategic partnerships between local and international companies.
Morocco’s Strategic Positioning
Chosen as host country for the third consecutive year, Morocco benefits from an advantageous geographical location and a proactive digitalisation policy, supported by the Maroc Digital 2030 strategy.
The kingdom intends to strengthen its leadership role in the fields of artificial intelligence, cybersecurity, and smart cities.
GITEX Africa is establishing itself as a catalyst for innovation in Africa. The previous edition attracted significant investments in fintech, cybersecurity, and e-health. The 2025 edition builds on this momentum, promoting the integration of African startups into global value chains through projects in blockchain, e-governance, and smart cities.
Special sessions will be dedicated to training young talent and supporting entrepreneurs.
The event will bring together a diverse ecosystem, combining multinationals, African scale-ups, and emerging startups. Renowned companies such as Google, AWS, Huawei, and Orange will be present,
alongside African players such as Flutterwave, M-Pesa, and Jumia, as well as Moroccan leaders Inwi, Maroc Telecom, and HPS.
Five priority sectors will be highlighted: fintech, artificial intelligence, healthtech, renewable energy—particularly green hydrogen—and cybersecurity, a crucial issue in supporting the continent’s digital transformation. GITEX Africa 2025 represents an opportunity for African startups to gain visibility and raise funding. More than 250 venture capital funds, including Sequoia Capital and Partech Africa, will be present. The Supernova Challenge, the event’s flagship competition, will recognise the most promising startups and offer them strategic support for international expansion.
With key projects such as Casablanca Smart City and the development of green hydrogen in Guelmim, Morocco is confirming its vocation as a regional technology hub. The involvement of public institutions, notably the Ministry of Digital Transition and the Digital Development
Agency, strengthens the country’s attractiveness to international investors.
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