The first six months featured the rollout of updated Dacia Sandero, Sandero Stepway, Logan, and Jogger models. Following a comprehensive training initiative involving over 1,000 workers, local engineering teams led the development and prototyping phase prior to mass production for the first time. Looking ahead to the second half of the year, Renault plans to begin producing the hybrid Dacia Sandero in Tangier, further integrating its Moroccan operations into its global electrification roadmap. Simultaneously, local supply ecosystem revenues reached €2.5 billion in 2025 (+4.5%), pushing local component integration to 67.3% as the company progresses toward its 2030 targets of €3 billion in local sourcing and a 75% integration rate.
On the domestic front, Renault Group maintained its commercial leadership during an H1 market surge of 17.6%, securing a 37.8% market share with 49,820 units sold. Dacia retained its position as Morocco’s top-selling vehicle brand with 27,140 registrations (+15.2%) and a 20.6% market share, while the Renault brand took second place with 22,680 registrations (+11.8%) and a 17.2% market share. Overall, six Renault Group vehicles ranked among the country’s top ten best-sellers, with the Logan, Sandero, Renault Express, and Clio sweeping the top four spots.
MK/AK/Sf/lb/abj/APA





