Following the opening ceremony of the 2025 Africa Cup of Nations, TECNO is expanding its presence around the tournament in the heart of Moroccan public spaces through a series of TECNO AI pop-up stores and fan zones in Rabat and Casablanca.
Designed to bring the innovation of artificial intelligence closer to consumers, these spaces allow visitors to discover firsthand how TECNO AI enhances everyday smartphone use, from photography and gaming to productivity and entertainment. In total, the brand is activating four experiential spaces—two pop-up stores and two fan zones—with a mirrored setup in both cities, ensuring a parallel rollout in the Kingdom’s main urban centers.
The opening ceremony marked the launch of TECNO’s “Power Your Moment” campaign for the Africa Cup of Nations, welcoming customers, guests, and partners as the tournament officially began. That same day, the brand opened its physical spaces to the general public, transforming a symbolic brand moment into a tangible interaction with consumers.
This approach allows TECNO to stay connected with fans throughout the various phases of the competition, offering repeated opportunities to experience TECNO’s AI capabilities in real-world situations, rather than limiting the experience to a single event.
Special performances, blending live juggling demonstrations with African songs and dances, were presented on December 21 and are scheduled to return on January 18, creating a vibrant atmosphere that combines technology, culture, and entertainment.
Located in Casablanca and Rabat, near the Mohammed V Stadium and the Prince Moulay Abdellah Stadium, the TECNO AI pop-up stores are designed as immersive, consumer-centric environments, unlike traditional retail spaces. Open for a limited time during the 2025 Africa Cup of Nations, these locations combine product discovery with interactive AI demonstrations, allowing visitors to directly test TECNO AI functionalities through various touchpoints.
Upon arrival, visitors are welcomed into a reception area offering gifts and guided tours, while simple interactive challenges encourage participation and sharing on social media. By linking physical interaction and digital engagement, pop-up stores translate advanced AI technologies into tangible benefits that are immediately understandable and accessible to the public.
At the heart of each pop-up store, the AI Experience Area brings TECNO AI to life through practical, everyday uses, showcased on large screens and interactive stations.
Visitors can test TECNO AI’s features in real-world conditions, discovering how AI enhances key moments such as taking photos, creating content, and boosting daily productivity. By placing the consumer at the center of the experience, the activation positions TECNO AI not as an abstract technology, but as an intuitive, accessible tool designed to make smartphone use smarter, simpler, and more creative.
A fashion-inspired installation offers a kit swap, with jerseys representing the 24 national teams participating in the 2025 Africa Cup of Nations, giving fans a creative way to express their support while engaging in a fun experience. Nearby, the “Champions Road” installation invites visitors to interact with a match-up board using magnetic markers, encouraging predictions and photo sharing, thus extending the experience beyond the physical space.
The product experience area offered hands-on access to TECNO’s latest range of smartphones and connected devices, with on-site support from brand representatives. A personalization area allowed visitors to customize their phones with tournament-themed back stickers, creating tangible souvenirs of the AFCON experience.
Photo booths throughout the pop-up stores offered the chance to capture moments in front of branded backdrops, while a CSR Culture Wall highlighted TECNO’s community initiatives and its long-term commitment to youth development and grassroots football across Africa.
In addition to the TECNO AI pop-up stores, TECNO fan zones have been set up in Casablanca and Rabat, at Anfa Park and OLM Souissi respectively, as open and accessible community spaces on match days. Freely accessible to the public, with no obligation to buy or register, these fan zones welcome both football supporters and passersby, emphasizing a shared experience rather than transactions. The spaces offer product discovery areas, free photo-taking and printing services, and interactive challenges designed to encourage participation.
Football challenges, including juggling demonstrations and heading drills, enliven both the pop-up stores and the fan zones, creating moments of spontaneous interaction and collective engagement.
Gift mechanics are linked to simple actions on social networks, while photo activities of the “classification” type encourage visitors to capture and share moments online without competitive pressure , favoring participation and community visibility.
By operating simultaneously in Rabat and Casablanca and maintaining a continuous presence throughout match days, with special programming on key dates,
According to the report distributed by the APO Group for TECNO Mobile,
TECNO established a lasting physical footprint throughout the Africa Cup of Nations. Rather than limiting its engagement to the opening ceremony alone, the brand positioned its pop-up stores and fan zones as permanent touchpoints, keeping pace with the tournament and integrating technology, football, and urban culture into the daily lives of the public during the 2025 Africa Cup of Nations in Morocco.
GIK/APA