For the past three decades, Canal+ has pursued a consistent and long-term strategy across the African continent in support of cultural and creative industries, establishing itself as a leader in audiovisual production.
Its newly signed partnership with Netflix, the American streaming giant, presents significant opportunities for the sector. Canal+ is thus reinforcing its commitment to the development of the creative economy.
As a key content aggregator in Francophone Africa, Canal+ provides Netflix with a gateway to boost its visibility and connect more closely with regional audiences. This strategic alliance could also pave the way for increased local content production by Netflix.
In Côte d’Ivoire, through its channel A+ Ivoire, its close collaboration with production company PLAN A, and direct investments in local programming, Canal+ has already produced over 4,000 hours of Ivorian content.
Series such as Invisibles, Cacao, O’ Batanga, Les Nounous, and Les Coups de la Vie are just a few examples of original creations brought to life by Ivorian professionals, with a clear ambition: to resonate with local viewers while reaching global audiences.
Subscriber growth in the region goes hand in hand with rising demand for content deeply rooted in national cultural realities. To meet this demand, the group is betting on local creation, drawing on Ivorian talent, storytelling, and expertise.
This virtuous model helps generate employment, structure value chains, and create economic opportunities. Through Canal+ University, more than 2,000 professionals have been trained in audiovisual production, digital media, sports broadcasting, and distribution.
This civic-minded commitment also aims to build local capacity and support the emergence of a new generation of creators, technicians, and executives within the cultural and creative industries—particularly in the audiovisual sector.
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