Nigerian President Bola Tinubu has called for increased investment by the Bolloré Group in Nigeria’s creative economy, particularly film, entertainment and digital infrastructure.
Speaking during talks with Mr. Vincent Bolloré of the Bolloré Group in Paris, as part of his working vacation, Tinubu welcomed the Group’s decision to deepen its Nigerian operations, saying the country’s global cultural influence presented significant economic opportunities.
He said that greater localisation would bring more production, investment and jobs to Nigeria while strengthening its position in the global creative economy.
The Nigerian President reaffirmed his administration’s commitment to economic development, job creation for young Nigerians and increased investment in digitalisation.
He said that the administration would continue supporting investments that expand the creative and digital economy, develop local talent and strengthen infrastructure.
According to him, such investments would also position Nigeria as a base for businesses serving Africa and the wider global market.
Tinubu said that the Renewed Hope Agenda was focused on creating an economy where Nigerian talent, enterprise and cultural reach generate greater opportunities.
He said that the ultimate objective was to improve livelihoods while ensuring Nigerians derived greater economic value from the country’s growing global cultural influence.
The statement issued by Mr. Bayo Onanuga, the President’s Spokesperson stated that during the meeting, the Group confirmed plans to deepen localisation of its operations in Nigeria across film, entertainment and fibre-optic infrastructure.
Bolloré and his executives outlined new investments centred on Nigeria, which they described as the spearhead of Africa’s cultural renaissance.
They linked Nigeria’s growing cultural influence to the global success of Nollywood and Afrobeats and rising international demand for Nigerian creative content.
The Group’s media and digital interests include Canal+, MultiChoice and Universal Music, alongside investments in fibre-optic infrastructure and related sectors.
GIK/APA