Morocco recorded $14.8 billion in tourism revenue in 2025, ranking third in the Arab world behind Saudi Arabia and Egypt, according to data from the World Tourism Organization (UNWTO).
Morocco has consolidated its position among the main tourist destinations in the Arab world by generating $14.8 billion in revenue in 2025, an annual increase of 29% in dollars, the strongest recorded among the eight Arab markets covered by statistics from the UNWTO, a specialised agency of the United Nations.
According to data published by UNWTO, Saudi Arabia ranks first in tourism sector revenues, with $42.6 billion (+4%), ahead of Egypt with $18.2 billion (+19%). Morocco completes the podium with 14.8 billion dollars, ahead of Jordan (7.8 billion), Bahrain (5.4 billion), Qatar (5.3 billion), Lebanon (4.6 billion) and Kuwait (2.1 billion).
This ranking highlights the strong dynamics of the Moroccan tourism sector, which is gradually reducing the gap with Egypt while widening the gap that separates it from other destinations in the region.
Morocco also posted the best annual performance in the group, ahead of Egypt (+19%), Jordan (+8%) and Bahrain (+7%). Conversely, Qatar (-38%) and Kuwait (-6%) recorded a decline in their tourism revenues.
The UNWTO also highlights the continued growth in tourist numbers in the kingdom. International arrivals increased by 14% in 2025. The previous year, Morocco welcomed 17.4 million foreign visitors, an increase of 20% compared to 2023 and 35% compared to 2019, allowing it to become the leading tourist destination on the African continent in terms of number of visitors.
The organization’s data, however, shows a difference between the evolution of revenues expressed in dollars and that calculated in local currency. While the regional ranking shows an increase of 29% in dollars, national statistics converted into local currency estimate the increase at 19%, a difference linked to currency fluctuations and the calculation methods used.
Tourism is now one of the main drivers of the Moroccan economy.
According to international data, the sector represented 7.3% of the country’s gross domestic product in 2023.
The simultaneous increase in arrivals and receipts confirms the growing importance of the kingdom
in regional and global tourist flows.
The first indicators for 2026 also show that Morocco continues to be among the destinations recording one of the strongest growth in spending by international visitors, alongside several markets in Asia and Latin America.
MK/AK/Sf/fss/as/APA