Global automaker Stellantis has launched a €1.2 billion expansion of its Kenitra plant, marking a major milestone in the group’s strategic partnership with Morocco, which began in 2016.
Speaking on Wednesday, July 16, Samir Cherfan, Stellantis Chief Operating Officer for the Middle East and Africa, praised Morocco’s industrial model as “attractive, competitive, and undergoing significant transformation.” He emphasised that the kingdom now plays a pivotal role in the company’s regional strategy.
The industrial plan unveiled by Stellantis includes increasing the plant’s annual production capacity to 535,000 vehicles, assembling 350,000 engines, and launching a fully Moroccan-designed and manufactured hybrid engine. The group is also aiming for a 75% local integration rate by 2030 — a benchmark-setting figure in Africa.
The expansion is expected to create 3,100 new direct jobs. Stellantis also plans to source 60 billion dirhams (around €5.5 billion) in purchases from local suppliers, further strengthening Morocco’s automotive ecosystem.
This latest development reinforces Kenitra’s role as a key export hub and highlights the success of Morocco’s industrial strategy, built on international partnerships, technological advancement, and continental integration.
MK/te/sf/lb/as/APA