Emirates and the Kenya Tourism Board (KTB) signed a strategic memorandum of understanding during the 2026 Arabian Travel Market, inaugurating a commercial alliance designed to position Kenya as Africa’s premier travel destination.
Formally executed by Emirates Senior Vice President of Commercial Operations Adil Al Ghaith and KTB Chief Executive Officer June Chepkemei, the agreement establishes a joint framework to drive international visitor traffic into Nairobi across the carrier’s global network, targeting high-volume origin markets in Europe, North America, and the United Kingdom.
Under the terms of the agreement, the international airline and state marketing agency will co-fund joint promotional campaigns, launch familiarization tours for global travel agents, and implement commercial trade incentives aimed at showcasing Kenya’s year-round cultural and ecological attractions. The strategic push aligns with Nairobi’s national economic plan to scale tourism capacity, boost foreign exchange earnings, and expand local employment. Building on three decades of direct operations between Dubai and Nairobi, the initiative also complements recent commercial ventures by Emirates Holidays to strengthen regional travel distribution, leveraging the carrier’s network to capture emerging passenger streams across the Middle East and Asia-Pacific.
ABJ/APA