Casablanca will host the 4th edition of “Africa Sports Expo” from 18-20 December, the largest sports trade show in Africa, with France as the guest of honour.
Following a record-breaking 2024 edition that attracted over 25,000 visitors, the 2025 event is expected to be the largest ever held in Morocco, featuring 180 exhibitors from 20 countries, according to organisers.
“Africa Sports Expo is not just a showcase for African sports; it is a hub of convergence and inspiration for everyone who believes in the power of sport as a driver of development,” said Mehdi Sekkouri Alaoui, president of the Moroccan Federation
of Sports Professionals (FMPS).
Over three days, Casablanca will become the African sports capital, bringing together industry professionals, sports federations and institutions, as well as leading international brands to discuss trends shaping the future of sports across the continent.
The event will also have an enhanced international dimension, with France as the guest of honour, reflecting growing cooperation between African and European sports stakeholders.
Held prior to the Africa Cup of Nations (21 December 2025 – 18 January 2026), the expo aims to make Casablanca a central hub for African football, offering networking, exchange, and investment opportunities for decision-makers, investors and football enthusiasts alike.
AK/sf/lb/jn/APA